Guide to selecting and avoiding potholes in substrates: 8 common mistakes and correct practices
8 common mistakes when selecting base materials when acquiring overseas customers: only detecting activation but not activity, not doing cross-platform screening, ignoring gender and age targeting, not deduplicating and wasting budget, etc. This article explains in detail the consequences of each error and how to avoid pitfalls to help you improve number quality and customer acquisition ROI. It is suitable for reference by operation teams using screening platforms such as KK-DATA.